Marketing
Marketing Manager job description template
The title covers everything from running campaigns to running a department. Say which channels, which budget, and who else is on the team.
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Marketing Manager job description
About the role
We are looking for a Marketing Manager to own how [company] reaches [audience]. You will run [channels], own the marketing budget of [figure], and be accountable for [the metric that matters]. You will work with [functions] and report to [role]. The marketing team is currently [size].
What you will do
- Own the marketing plan and the budget behind it
- Run campaigns across [your channels] from brief to reporting
- Own [the metric]: leads, pipeline, signups, whichever the business actually measures
- Manage agencies, freelancers or a team of [size]
- Work with sales or delivery so what marketing promises is what gets delivered
- Report performance to leadership in terms the business uses, not channel vanity numbers
What we need
- Experience running marketing with responsibility for a number
- Hands-on with [the two or three channels that matter to you]
- Comfortable owning a budget and justifying it
- Able to write, because in a team this size you will be writing
Nice to have
- Experience marketing to [your buyer]
- Experience with [your stack: CRM, automation, analytics]
- Team or agency management experience
Before you publish the pay
Ranges for this title span a very wide band because the job does. Anchor yours to the budget and team size stated in the advert, and publish the range: a Marketing Manager reading three adverts will answer the one that says what it pays.
To appear in Google job results
Fill in title, location or remote, employment type, date posted, a valid-through date and the salary range. If the role is hybrid, state the office days in the description, since candidates for this role frequently filter on it.
Adapt it rather than pasting it. The parts worth rewriting are the opening paragraph and the must-haves, because those are what decide whether the right person applies. Our guide to writing a job description covers why.
When it is ready, publishing it on your own site keeps the listing, the applications and the candidate data with you, and generates the structured data that makes the role eligible for Google job results.
Common questions
How specific should I be about channels?
Very. Marketing Manager means little on its own. Naming the two or three channels the role actually owns changes who applies more than any other line in the advert, and it saves you interviewing people whose strength is somewhere else entirely.
Should I say the size of the team and budget?
Yes to both if you can. They are the fastest way for a candidate to work out the seniority, and their absence makes experienced people assume the worst. If the budget is small, saying so attracts people who like building rather than administering.
What if this is our first marketing hire?
Say so plainly and describe what exists: the website, the list, whatever is running today. A first marketing hire who arrives expecting infrastructure and finds none will leave, and the ones who are good at starting from nothing are specifically looking for that sentence.
Publish it on your own site.
WP Career Board turns the fields you fill in into the markup Google reads, and applications land in a dashboard instead of an inbox. Free.